Journalists are not alone! PR and marketing teams in the space feel this too. The news cycle is seven days a week and holidays be damned. It feels hard to even get the space to test messaging, let alone catch five minutes with a reporter on the beat. Hang in there, your questions and skepticism is essential.
Thanks for sharing this, Sharon. The pace is insane. As someone who has been covering the sector for 25 years, through several evolutions of publications, the key is always to find your lane, and relax a bit about the competitive nature of the business. There are some stories I feel I am better positioned to tell - usually ones with a wider aperture - and I focus on those. Fewer "scoops" and "EXCLUSIVE" and BREAKING NEWS!! I haven't used any of those terms in a while. But I can't keep up with DCD (I think they have like 10 full-timers now) and there's so many more pubs covering the space. There is plenty of news to go around. I think pieces like the AZ article you wrote are a good example of the way to write for impact.
Speed does matter in the business ...will be writing about that this week.
I worked for years as a copy editor on national newspapers, wrote lots of stories on the side. Including a radio column called "Systems Haywire" over Y2K, if you remember that frenzy.
So I know what it's like to handle the crank correspondence that comes in to the newsdesk. I've got a scientific background, so I would be given the letters where someone claimed he'd invented a perpetual motion machine, or was ranting about how we didn't understand Peak Oil.
The article to which I'm linking is the kind of stuff I wouldn't normally try to run past any journalist, they're just too jaded, but you sound like you're experiencing a kind of existential jadedness, so maybe this will speak to you.
I didn't intend to write this story now. I did intend to write it some time in the future. But it forced itself into existence in the present time, something felt it needed to be said and said right now. There is something major coming to a head on this planet, no question, all the signs are there. Including all the signs of a big bubble that's about to pop. If you really want to know what it is that's coming and why things are accelerating so fast in AI: I honestly think this is it. Only for the very strong of mind. Seriously, nothing can stop what is coming.
Thanks for sharing these insights Sharon. It’s definitely not legacy media. We haven’t seen tech move this fast in our lifetime. Appreciate your contributions. There’s a good opportunity here to provide more analysis and less minute by minute coverage
It’s so true, it often becomes overwhelming and the fear of missing out is so real. How do you propose to cope up or at least take a break and wind down?
Journalists are not alone! PR and marketing teams in the space feel this too. The news cycle is seven days a week and holidays be damned. It feels hard to even get the space to test messaging, let alone catch five minutes with a reporter on the beat. Hang in there, your questions and skepticism is essential.
Thanks for sharing this, Sharon. The pace is insane. As someone who has been covering the sector for 25 years, through several evolutions of publications, the key is always to find your lane, and relax a bit about the competitive nature of the business. There are some stories I feel I am better positioned to tell - usually ones with a wider aperture - and I focus on those. Fewer "scoops" and "EXCLUSIVE" and BREAKING NEWS!! I haven't used any of those terms in a while. But I can't keep up with DCD (I think they have like 10 full-timers now) and there's so many more pubs covering the space. There is plenty of news to go around. I think pieces like the AZ article you wrote are a good example of the way to write for impact.
Speed does matter in the business ...will be writing about that this week.
Thank you Rich! That's a really good way of putting it - gotta relax!
I worked for years as a copy editor on national newspapers, wrote lots of stories on the side. Including a radio column called "Systems Haywire" over Y2K, if you remember that frenzy.
So I know what it's like to handle the crank correspondence that comes in to the newsdesk. I've got a scientific background, so I would be given the letters where someone claimed he'd invented a perpetual motion machine, or was ranting about how we didn't understand Peak Oil.
The article to which I'm linking is the kind of stuff I wouldn't normally try to run past any journalist, they're just too jaded, but you sound like you're experiencing a kind of existential jadedness, so maybe this will speak to you.
I didn't intend to write this story now. I did intend to write it some time in the future. But it forced itself into existence in the present time, something felt it needed to be said and said right now. There is something major coming to a head on this planet, no question, all the signs are there. Including all the signs of a big bubble that's about to pop. If you really want to know what it is that's coming and why things are accelerating so fast in AI: I honestly think this is it. Only for the very strong of mind. Seriously, nothing can stop what is coming.
https://systemshaywire.substack.com/p/the-advent-of-the-machine-god
Thanks for sharing these insights Sharon. It’s definitely not legacy media. We haven’t seen tech move this fast in our lifetime. Appreciate your contributions. There’s a good opportunity here to provide more analysis and less minute by minute coverage
Thanks so much, David! I appreciate it.
Question: what can I do as a PR to make your life easier?
So true. Exponential growth doesn’t describe it. More like hyperbolic
It’s so true, it often becomes overwhelming and the fear of missing out is so real. How do you propose to cope up or at least take a break and wind down?
100%!! Thanks for your comment.